Since our film opening is going to be a Teen film/psychological drama we were going to make the target audience teenagers, by addressing teen problems, such as bullying, and having it portrayed by a teen cast.
We originally thought a 12+ rating would be appropriate, allowing for the largest possible audience within the teen spectrum. However we discovered the psychological bullying displayed in the opening sequence would be too distressing to younger teens; so we changed the target audience to ages 15+ so we could focus on putting our point across, rather than making the psychological bullying less disturbing ( so that it would be suitable for a 12+ audience) which would dull the overall effect, and make the message less poignant.
post by Shona ☺
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